Effective HOA Communication - HOA Website

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Most homeowners who live in a community run by an HOA (homeowners association) usually have the same complaint – communication! The lack of communication from the board of directors usually leaves a community wondering what is going on in the community, how their money is being spent, and finally if any, activities are planned. Constant communication with the homeowners is sometimes a challenge and can be cost prohibitive. The cost of printing, postage, or monthly maintenance fees can hinder regular communication.

How can an association balance communication with the homeowners and still keep a balanced budget? The answer is in your community newsletters and websites. Obviously, each costs some money to produce and maintain. Since most associations are on a tight budget, there needs to be a creative solution to keeping the costs at a minimum.

Community Newsletters

Newsletters are a good method of communication. They bring the community together by including items such as current events, association event dates, contact information for the Board and management and other useful information for the owners. However newsletters can become pricy and possibly break the budget – especially for larger communities with over 200 units.

Community Websites

Another great communication tool is a community or HOA website. Homeowners want to feel part of the community. The interaction that is provided by the website is something that isn’t found in a piece of paper. Plus, the cost savings can be seen not only in printing alone, but it allows the community to post governing documents such as minutes, budgets and financial statements, which reduce the expense of mailing. If your community is interested in starting a website, find a professional web development company. To keep consistency, usability, and functionality at its best, a solid relationship between an association and the web developer is critical. Although volunteers have the best intentions, this professional relationship will insure a better result in the long run.

Just think of the possibilities of a community website. The ability to have a photo gallery capturing association events, mass email capabilities to send out reminders or electronic newsletters to homeowners, survey options to find out what is important to the owners, unlimited document uploading and even advertising capabilities. The features of a website are endless. The homeowners association will need to determine which services match your needs!

Of course there is a monthly fee that comes with a website for web hosting and e-mail. This expense can be reduced if advertising space is sold to local merchants such as realtors and insurance agents. A separate page could be included on your community’s website for local business advertising.

What if my association does not allow advertising? Consider posting some items online instead of mailing to make room in the budget. The amount saved could pay for the website! The association should still make a few copies for those that don't have access to the Internet.

Whether your association distributes a newsletter or develops a website, regular communication to the ownership is crucial. It helps keep them informed about association matters and makes them less likely to question the board of directors’ actions. It is always best to review all the options and find the method of communication that works best for you and your association.