More qualified traffic = more prospects = more business
And you only pay upon actual site visits.
Sounds like a no-brainer!
In order to succeed in today's market (nationally, regionally, or locally),
you must actively work to gain placement of your website within the most
popular search engines. This placement will lead to targeted individuals
searching for the products or services you have.
Pay-Per-Click (PPC) Advertising
 As
you know, search engines return a list of web sites relevant to a person's
keyword search. A high ranking in the free (organic) search results is
an exceptionally valuable achievement. However, tens of thousands of websites
are all competing for a keyword phrase ranking, so it can be difficult
to achieve high rankings for multiple keyword phrases. Squid Internet
can also help your website achieve high organic search result rankings
through Search
Engine Optimization or SEO.
PPC or Pay-Per-Click advertising allows you to get your website listed
on the results pages of an almost limitless number of keyword phrases
and is one of the quickest and most effective ways of promoting your business
online. That kind of reach is incredibly powerful.
Many potential advertisers make the mistake of thinking that since they
"just ignore the PPC ads" themselves, that others do too. However, as
Google's tremendous success and record profits show, many people do see
the ads and click on them.
Pay-Per-Click allows you to:
- Set your own price and advertising budget. Each unique keyword phrase
(e.g., personal insurance) has its own bid price.
- Target customers you want to reach.
- Bid for keywords that represent your business in locations you serve.
- Only pay when customers click on your ad.
- Get on search engines fast - PPC ads can be live in a matter of minutes.
- Gives you the control and flexibility you need to effectively manage
your advertising as well as your budget.
While some advertisers have difficulty converting click throughs to sales,
many others do. For them, PPC advertising is a blessing. It is possible
to get a paying customer at your website for 5 cents. While it's great
to have high organic search engine rankings, those rankings may not be
achievable for some time even with the help of Search
Engine Optimization or SEO.
PPC ads can be live in a matter of minutes. No matter how often your ad
appears in search results, you only pay when someone clicks on it. You
are only charged for actual leads delivered.
Major PPC programs
Google with AdWords and Yahoo! Search Marketing (formerly Overture) have
the biggest and best online Pay-Per-Click programs available. Squid Internet
can assist your company by working with these two search engine companies
to create and maintain cost effective Pay-Per-Click campaigns specifically
tailored to your market and your budget.
Google AdWords
 Google,
the most popular search engine today, introduced the first pay-per-click
program called AdWords. This is not the usual "highest bidder wins scenario".
They differentiated their service by adding a quality element. It means
that those ads that receive a higher click through rate get a slight reduction
in price; therefore, persuasive writing is critical. Google has the largest
audience and their users spend much more time at Google than searchers
do at other search engines comparatively.
Google's PPC program is somewhat complicated. Some of the more general
and well used keyword phrases have a set minimum bid which makes some
phrases very unattractive. That's why you won't see ads on Google for
certain keyword phrases. It's just too expensive given the type of sales
transaction that results from clicks on that phrase.
Google has stated their click-through rates are 5 times higher than the
industry standard. They serve ads to Earthlink, Ask Jeeves, Business.com,
and AOL. So, total market exposure through AdWords can be very high. Your
bids have to be among the top four in order to get listed on AOL. Up to
ten ads may be shown on Google with ad placement at the top of the screen
and downward along the upper right of the page in pink or green text boxes.
Yahoo! Search marketing (Overture)
 Yahoo!
Search Marketing listings are seen in Yahoo!, MSN, CNN, AltaVista, and
Infospace which means you could reach up to 80% of all Internet users.
Your bids will have excellent visibility to a high volume and variety
of targeted prospects. As a Pay-Per-Click program, you can also get free
brand awareness because of the volume of impressions. Click-throughs depend
upon the quality of your written offer in the link so they must respond
to the benefits customers are seeking.
You can place exact bids and know right away what your rank will be.
Yahoo's bidding and placement is quite simple - if you want to appear
in Yahoo's top three results, you must have one of the top three bid positions.
There is also an auto bidding feature that allows Overture to handle your
bids automatically.
It only takes a $5 deposit to open a Sponsored Search account. Your click-through
charges (the cost you pay for each click-through) are deducted from this
amount. After that, you can spend as much or as little as you like each
month based on the keywords you select and how much you bid for each one.
Human editors review your keywords and your site. You may bid on a search
term only if the website has substantial content that is clearly reflective
of the search term. What's new is Yahoo! is now forcing clients to rewrite
their ads if they don't maintain a certain click thru rate. To avoid this,
Squid Internet will help you write effective ads. The pages you want visitors
directed to should be relevant to the query phrase. In the listings manager,
you type your keyword phrase, title, and description along with the specific
page for visitors to be directed to.
Yahoo! will reject superlatives in your titles or descriptions which
tends to make the listing appear matter of fact. There is no keyword exclusion
option which means your site will come up in irrelevant searches.
THE Squid Internet Difference
Squid Internet will research your business, develop a PPC marketing plan
around your core services and create a list of search criteria used by
your customers when searching for your type of business or service. We
will monitor and maintain your campaign for you, while giving you complete
budgetary control of your Pay-Per-Click marketing campaign.
To produce effective PPC ads you must bid on the right selected keyword
phrases, write persuasive moving ad copy, and have a well written page
to have them click through to. The bid price on some keyword phrases is
mind bogglingly high, so good judgment is necessary. If you know how to
attract the prospect and deliver them seamlessly to a solution they need,
you'll be rewarded with a good sales rate.
Squid Internet's PPC Management
- Analyze your business
- Gather your requirements and goals.
- Create targeted search words and phrases.
- Set prices for each category in your campaign.
- Monitor your campaign and provide feedback.
- Train on the use of services and reporting.
Get your ad to the top of the list with Squid Internet and maximize your
return on investment and harness the power of Pay-Per-Click today!
Search Engine Statistics
- Findings by PEW Internet and American Life Project indicate that over
38 million people will use a search engine on an average day.
- Research by eMarkete shows that over one-fifth of Internet users will
use a search engine four or more times in a day.
- According to recent findings from JupiterResearch, search is the second
most ubiquitous online activity behind email, with 76% of online consumers
using a search engine monthly, if not more frequently.
- Another study by iCrossing reveals that most adults who buy online
rely on search engines to research their purchases.
- 88% of adults who purchase items online conduct some sort of online
research at least sometimes prior to completing their purchase.
Contact Us
Contact us for a no obligation consultation or quote. Squid Internet
will respond to your request within one business day. Submitting this form is
not a contract for work, it is simply a request for information.
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